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Optimist is an Atlanta studio building brands and websites that bring businesses more customers.

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How fast customers size up a business from its website. Faster than a blink.

Lindgaard et al., 2006
98%

Of people look up local businesses online before they call or visit.

BrightLocal, 2022
60%+

Of website visits happen on a phone, so that’s where we design first.

Statista, 2025
23%

Revenue lift, at the high end, from a consistent brand. On a $200K business, that’s up to $46K a year.

Lucidpress & Demand Metric

Industry research, not a promise of results.

Work

Pricing

Brand

Get chosen first

$209/mostarting at · 12 months, 0% interest

or $2,250 paid upfront (save 10%)

A brand customers remember, trust and pay more for.

Start a brand
  • Logo and icon set
  • Color palette and type
  • Brand guidelines
  • Business card design
  • Social media profile kit
  • All files, yours to keep

Website

Built to bring in leads

$292/mostarting at · 12 months, 0% interest

or $3,150 paid upfront (save 10%)

A custom site that turns searches into calls, bookings and quote requests.

Start a website
  • Up to 5 custom pages
  • Designed for phones first
  • Call, book or quote on every page
  • Show up on Google and Maps
  • Every lead sent straight to your phone and inbox
  • A simple leads sheet you own
  • Fast, secure hosting set up for you
  • 3 months of Care included, then $150/mo. Cancel anytime.
Most popular

Brand + Website

The full launch

$459/mostarting at · 12 months, 0% interest

or $4,950 paid upfront (save 10%)

Look established and start bringing in leads from day one.

Book a free call

Everything in Brand and Website, plus:

  • Two print pieces (menu, sign, sheet)
  • Social launch kit
  • Launch-day support
  • Priority scheduling

Signature

Custom, top to bottom

$15,000+custom quote

Monthly payments available

For established businesses with more than one location, or a bigger launch.

Let’s talk
  • Naming and positioning
  • Full brand system for every location
  • Larger custom website
  • Signage, menus, packaging and print
  • Grand opening and launch materials
  • A dedicated build schedule

Pay monthly with no interest or fees, or pay in full upfront and save 10%. Monthly plans start at kickoff and can be paid off early anytime. Your files and site transfer to you once it’s paid in full.

What happens after you say hello.

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A free 20-minute call. No pitch, no pressure.Tell us about your business, your customers and what isn't working. You'll hang up with honest ideas, even if we never work together.Free20 minutesNo obligation

Got something to be optimistic about?

Tell us about your business and where new customers come from today. On a free 20-minute call, we'll show you where your brand and site are leaving customers on the table.

  • Free 20-minute review of your brand and site
  • One fixed price before we start
  • Every lead sent straight to you from day one
  • Every file is yours to keep

Start with a free callTakes about a minute.

What do you need?

Book a free call →